I found an article that reminds us that it’s not as complicated as we often make it out to be! We want people not only to FIND us on the web, but, to STAY a while and even BUY something. Unfortunately, stats confirm that visitors often spend less than one minute viewing a website and then POOF! They are gone for good. Why?
The article, written by Joel Black of Black Bear Design, suggests 5 reasons people leave. I have taken the liberty to append my own comments to each reason he gives.
1. Cluttered and Confusing Home Page
If visitors can’t figure out the theme of your site quickly, or what to do when they get there, they will leave. What is the point in having a website that is a technological marvel if it fails to convey your message clearly and quickly? Good web design equals clarity!
2. Slow Loading Website
Graphics should be optimized to load quickly. The days (and excitement) are long gone when we were once content pouring a cup of coffee while we waited in anticipation on an image to slowly appear on our screens. Slow loading pages are a sign of incompetence. That isn’t a characteristic you want potential customers associating with your business.
3. No Compelling Call to Action
A visitor might like your message, but be confused about what to do next. This, of course, leads to lost conversions.
4. Irrelevant Information
What is more frustrating than typing a search query into Google, clicking on what appears to be an interesting link, and then finding the content to be completely irrelevant to your search? This is one reason why Google has “tightened up” in the last few years on the use of keywords by web developers. By carefully selecting relevant keywords and implementing effective Search Engine Optimization (SEO), we can ensure that the visitors who find us on the web are glad they did.
5. Poor First Impression.
Is your website an accurate expression of you and your business? Does it communicate your level of professionalism? Expertise? Competence? Does it accurately reflect your brand?
The bottom line is to project your message professionally and with clarity. Call me (David Bateman) and let’s talk about your next web project. 850-693-1850